NBH Streetwear Fashion SHow
senior Thesis
Launched in 2020, Natural Born Hustler (NBH) is my original streetwear brand built around themes of resilience, hustle culture, and community pride. For my senior thesis, I produced the NBH Streetwear Fashion Show — a live event featuring student models, a live DJ, and an exclusive pop-up shop. I oversaw every aspect of the production, from designing and producing the collection to managing event logistics, marketing, and brand activations, delivering an immersive, high-energy showcase of the brand’s creative vision.
Produced with the support of a dedicated NBH Streetwear videography team, this reel captures the energy and key moments of the NBH Streetwear Fashion Show, highlighting the runway and student models. Serving as both a recap and promo for the Spring '24 drop, it organically garnered over 20,000 views and generated about $2,000 in sales, building strong excitement and visibility for the collection.
NBH Pop-Up Shop: Where Streetwear Meets Community
Step inside the NBH Streetwear pop-up shop — a vibrant hub of the fashion show. This video captures the energy, exclusive merch, and genuine connections that brought the NBH community together, turning fashion into an interactive experience that fueled brand loyalty.
NBH Streetwear Fashion Show — Full Raw Cut
Showcasing every moment of the collection, it offers an authentic and immersive view into the designs, model lineup, and live event atmosphere, reflecting the brand’s spirit and creative vision in its purest form.
